Battling with accountability and competitiveness? Look no further!

This must-attend event is designed to equip marketers with essential metrics and techniques to measure the returns of marketing investments. The event draws together top-notch companies from across industries including DHL, Pacific Internet, MSN, AIA, Universal Music, Factiva etc. to showcase an array of emerging analytics that will quantify intangible results in real terms and present to management in a way that reflects marketing's true value. Leveraging on proven measurement methods, metrics, strategies as well as rigorous tools and processes for benchmarketing, our distinguished experts will prove to you how you can incrementally justify the persuasion effects per marketing dollar and most importantly, increase the impact of your marketing initiatives on your company bottom line!