The Conference
is open to all those actively involved as educators, researchers
and practitioners from different companies, institutions,
non-governmental organizations or professional associations.
It’s main goal is to represent a moment of reference
in the process of the marketing development as well as
to be an agora debating the past, present and mostly the
future of marketing in Romania.
You are
welcome to participate the Conference papers approaching
the evolution and development of the marketing concept,
marketing environment and market, marketing policies and
strategies, product policies and strategies, price policies
and strategies, distribution policies and strategies,
communication policies and strategies, organization of
the company’s marketing activities.
Are expected
papers presenting the marketing experiences, the successes
as well as failures, of companies and organizations in
the Romanian and/or foreign markets and having as background
the results of recently conducted research.