Please note
the later Spring dates for SES New York '07. If you've
never been to a Search Engine Strategies event in New
York City, this is a "must-attend". The industry
converges for a week of spirited discussion, high-level
learning and attendees leave with actionable battle plans
to go forward with for their companies. For SES Alumni,
there will be so much new content and developments that
you'll need to stay on top of and should consider bringing
your whole team!
See you
in New York!
Here's a
quick snapshot of what to expect in '07:
Event Overview:
* Delivers
real-time actionable information you need to grow your
business through search engine marketing.
* Teaches
the ins-and-outs of search engine marketing from top search
experts and the search engines themselves.
* Provides
a unique setting to network with fellow marketers and
search engine industry professionals and discuss the trends
in search engine marketing.
* Grants
access to the world's most comprehensive gathering of
search engine marketing & optimization-related solutions
providers and potential partners & affiliates.
* Get the
latest event information at the SES Event Blog
Search Engine
Strategies Conference & Expo 2007 will feature presentations
and panel discussions that cover all aspects of search
engine-related promotion.
What You
Will Learn:
* how search
engines list Web sites for free and through paid placements
* how to
get free "organic" traffic by building a site
that pleases search engines and your visitors
* how to
efficiently purchase listings guaranteed to rank your
company at the top of search engine results
* how to
calculate the ROI of your search marketing efforts by
tracking your visitors from the time they hit your site
until they buy—and get tips on improving conversion
if they don't!
* how to
build links that generate traffic to your Web site, and
how to avoid the penalties of "spamming" the
search engines
* what's
coming next in the constantly evolving world of Web search,
and how you can profit from those changes