This is
a time of great promise for the variable insurance industry.
Due to the dramatic and fast changes all around the globe
new challenges appear in front of companies´ top
decision makers. A renewed drive for business growth and
efficiency place Strategy and Product Development and
Innovation back at the strategic forefront.
With key
players in the industry seeking better ways to maximize
their attributes, hard hitting questions will be confronted
and addressed. In the annual event of Uniglobal Research
you will learn, which distribution strategies and channels
will be most effective, which products will be most profitable
for the forthcoming year’s sales, how to find one’s
niche while staying ahead of the competitors.
Customer
Focus and Demographical Change
One of the
key battle fields where the competitors are going to meet
in tough clashes is the already hard fought for market
of the 50+ year-old 'senior' customers. We will focus
on how to reflect current demographic shift, update and
adjust product offerings, services and marketing tactics.
But the
strategy makers need to apply the customer view as well
when taking care of the concerns of a growing middle-class
dealing with increasing assets, and of course coping with
the young 'online' generation. Generally they face customers,
who are becoming increasingly individualistic. In order
to win their favor businesses must respond quickly and
will have to be more client-oriented and client-friendly.
The upcoming
event will provide you with the best available strategies,
used by industry leaders. Top-level speakers will reveal
the areas where the growth is going to be reached, turn
the attention to “hot” profitable products,
most efficient and simplified operations and distribution
practices including direct sales. The attention will turn
to importance of focus on core competences and contribution
of effective branding practices.
Concentrated
on successful strategies, services and products, the conference
brings together strategy-makers from the leading Western,
Central & Eastern European and CIS institutions to
explore the ways how to stay ahead of competition.