Youths
= Multi-Tasking Masters:
Catch
Them If You Can
Funky.
Rebellious. Restless. They are emailing, IMing and downloading
while writing that history essay. Uninhibited in spending
and usually one step ahead of marketers, today’s
fickle youth segment is a formidable yet lucrative growing
market.
Marketers
are compelled to explore creative roadmaps to etch their
brand names into the youths’ hyperkinetic minds.
With trends evolving and the youth marketplace ever changing,
marketers are finding it arduous to keep tabs with youth
crazes and to roll out campaigns before those fads fade
into irrelevance. Repeating age old marketing strategies
is another absolute boo boo!
Are
your marketing strategies able to build credibility with
the cool factor to capture youths for increased loyalty?
Is your brand able to engage, interact, communicate and
most importantly converse with youths? And if you are
really in-sync with their hearts and minds, how are you
going to translate that into bottom-line sales?
This
vibrant two-day “Marketing to Youths: Expanding
Market Share through CONNECTing with the Hearts &
Minds of Trend-Setters” conference aims to sharpen
your marksmanship to win approval from the young consumers.
Don’t miss McDonald’s, Motorola, PepsiCo International,
The Walt Disney Company, Octopus, etc. as they showcase
how leveraging on innovative content mediums, digital
engagements, celebrities and the mobile 3G phenomenon
can maximise your youth contact points! Also be in touch
with the latest youth culture, trends, and build on market
research results to conceptualise marketing strategies
and drive entertainment in multiple platforms. Achieve
street credibility and revitalise to forge alliances with
youths!
Delay
no more! Ride on the latest and emerging youth trends
to place your brand on the pedestal for youths.
Register
NOW! Latch on tightly before they shut down on you!
MAKE
THEM DROOL!!!
Slick-tricks to create buzz among the cynical youths coming
right up!
Benefits
of Attending:
• Understand youth trend influencers and acquire
techniques in tagging & tracking street tones
• Discover guidelines to adhere to in determining
appropriate marketing mediums to reach the youth market
• Draw on The Walt Disney Company’s experience
of expanding portfolio while remaining true to the brand
DNA
• Tap on Motorola’s experience in raising
purchase intent through online strategies
• Explore Octopus’ innovative ideas and marketing
strategies in promoting its products and services to youths
• Glean tips on how McDonald's relates & communicates
with the youths
• Utilise strategies in brand positioning to connect
your brand’s expression with youths
• Uncover how PepsiCo International approaches the
creative briefing process to ensure a smooth fit into
the campaign concept
• Gain insights on how to make personal connections
with mobile-savvy youths
Meet Fellow Youth Marketers through the Brisk & Effective
Networking Session!