Society’s cynicism towards marketing has ripened over time and the commercial battered psyches of consumers have taught them to filter and ignore the mass proliferation of advertising messages bombarding them. With media losing its impact on consumers due to diversity, consistent and complete messages are the platforms through which greater credibility are awarded to marketers. Knowing what really resonates with audiences takes continuous evaluation, and with key players appearing to lose ground in the marketing-efficiency stakes, it is crucial to recognise the nexus of Integrated Marketing Communications (IMC).

Are you able to roll out fully integrated campaigns that send a clear and consistent message to consumers? Can you make full use of communication channels to reinforce your brand and develop lasting consumer relationships? Are you able to account for your branding activities and audit performance levels?

Challenging, inspiring and revolutionary, this 2-day conference brings together successful case studies from diverse industries including adidas, Chivas Regal, Coca-Cola Light, Johnson & Johnson Vision Care, Nescafe, Pedigree, The Arts House, TNS, Volkswagen and Volvo. Navigate your way through the intricacies of IMC by leveraging on a creative mix of media channels to build a sustainable competitive advantage and measurable returns on your marketing investments. Recognise how to implement IMC for enhanced credibility of your brand to foster customer relations and bolster inter-connections between channels and disciplines. Gain pivotal insights through a specially designed workshop on specific brand audit technologies for comprehensive branding process analysis to effectively manage your brand.