Does your business target both Men and Women? What can your company do to reach male and female consumers better? Women and men want to deal with companies that market to them authentically, responsibly and creatively. Successful companies understand that you can meet the needs of female consumers without alienating men and vice versa. This conference will help marketers and advertisers interpret market research data correctly, avoid disastrous generalizations and explore the emotional and physical responses that are common in all of us.