In today’s turbulent business environment, the only certainty is change. On top of this, market dynamics of product parity, brand convergence, advertising clutter and declining share of voice, coupled with brand literate consumers who are increasingly less loyal, means that marketers are asking themselves “How can I effectively build my brand and stay in business?” This conference will help you take a different approach to brand development, one that is strategic and sustainable. Case studies and best practices in developing appealing, compelling, differentiated and unique brands will be shared.