Who is today’s Mom and how do you build a lasting relationship with her? As a subset of the women’s market, the Purchasing Habits of Moms have been largely and erroneously ignored. Their sheer numbers, and more important, their Distinctive Buying Behaviour give the Mom Market unprecedented and highly predictable Purchasing Power. Because of the hectic and stressful lives that most Moms lead, and the vast number and type of decisions she makes throughout the day, it is difficult to know when and how best to reach Mom. This conference will reveal what Moms are looking for, what appeals to them, and what it takes to keep them coming back.